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///設計風格

一開始規畫Kelly Chang Makeup/Style形象設計
就是希望有個主視覺與色調
能讓人很輕易抓到我的風格
這算是一個初步的資訊篩檢器
案子溝通較容易進行

在這邊要認真推薦我的設計師小安（Shiauan Ko）
好設計的兩個重點是
設計師美感好、好溝通
小安兩者都具備
這是她第一次的商業設計
設計成果卻讓我十分滿意
完全不像初生之犢

在討論形象設計時
我給了小安幾個參考
分別是Maison de Reefur、&Other Stories、Chang Mee與Pazzo
經過兩至三次的改版與微調
就是現在的Kelly Chang形象

///實體印刷
因為先前的工作需要收藏大量名片
我對名片的設計有兩個堅持
「兩面都要有公司名與公司服務內容」
「只印正常厚度與尺寸」

因為收過這麼多名片
最大的三個困擾是：

「看不出這家公司到底在做甚麼」
收過很多無數漂亮且質感超好的名片，一但拜訪結束，兩個星期再看一次名片，看穿了名片還是記不起這家公司在賣什麼?建議除非是名氣夠大，才可以學Gatsby一樣名片只印名字，否則在CIS設計階段，請把公司賣什麼放進logo設計。

「無法收納的名片很棘手」
不管是正式會面或公司拜訪，我都會想好好收藏對方的名片，材質與尺寸很特殊的名片，能給人特殊印象，但因為無法放進名片簿，反而常常消失在辦公室中~

「收納後要看另一面的資訊好麻煩」
很多文創公司的名片為了排版美觀，常會把名字與聯絡方式拉開，倒是無礙，但是當名字與聯絡方式被排在不同面時，真是不知道要從哪面放進名片簿，總之，記得一個原則：名片中一定要有一面包括所有資訊，因為收納進名片簿中另一面鮮少有被翻牌（甄嬛傳中毒）機會。

選材上，我們用頂級象牙紙420P
因為我想要有沒有塗佈的微粗糙表面
正面使用滿版單色印刷與雙色燙金（黑色與金色）
背面為單色印刷與燙金（金色）
有關正面的單色印刷
因為我們的選色是一種很微妙的淺膚色
這種色在印刷中只要洋紅色（CMYK中的M）比例過重
就會變成很俗氣的粉紅色
所以我們特別請印刷廠在燙金前給我們看顏色樣
確認無誤才送燙金（印刷過程中燙金要特別開版，所以成本比單純印刷貴）

最後想推薦一個有關印刷設計很實用的網站For Print Only
裡面有各式印刷成品參考
有關材質與設計的運用　都很有幫助

我們下次見: )

///Style

I always assume to have a CIS Design is very crucial for any scale of business.
A good CIS Design is like an information filter because it helps people get your style easily, especially for any business emphaising aesthetic.
If a customer turns to you because she likes your style, the following communication will be relatively easier.

I am really grateful to have my designer Shiauan Ko.
A good design resulted from 2 elements: the sense of aesthetic and the communicating skill of the designer.
Shiauan is good at both.
Therefore, though this is her first case for commercial design, I am really satisfied with her work.

We took Maison de Reefur, &Other Stories, Chang Mee and Pazzo as our design references.
After 2-3 discussions and revisions, here comes the Kelly Chang right now!

///Print

There are 2 things I insist for my card design:
to have the business name and what the business does on both sides,
to only adopt general business card size, not too thick, not too big.
I received hundreds of business card for my previous job.
I found there are 3 things really bothering me for card design:
I do not get what the company does even after I read the card,
Those cards that cannot be put into card collection book are really troublesome.
To see the other side of a card in the collection book is also troublesome.
That is why I think the 2 things are so important when you want to design your business card.

The material of the card is ivory board, 420 P.
For the front we used full-page single colour print and gilding (black and gold).
Because the colour we chose for the front is a subtle pink,
it could be too chicky if the proportion of Magenta is too big.
(we could not find the exact colour in pantone)
We went check the outcome of the full-page print before gilding.
(the cost gilding is much more expensive than printing,
so it is saver to do that if something goes wrong)

Finally, I want to recommend a good website for print
For Print Only
You can find hundreds of samples for any form of print.
It is so useful if you need some inspirations or references for print design.

See you next time: )